GET YOUR MARKETING JOB

by Mandi Davies, Marketing Manager, Braveda 

My own journey in marketing started later in life after ten years in the workforce, firstly in a library followed by a lengthy stint in the mines.

After a decade on the job, I decided to head back to uni and start a fresh career.  I studied marketing and in my final year met Braveda Founder Nina Christian at an event, did an internship and then was invited to join the team.

Fast forward a few years and I now have the privilege of working with lots of young marketers supporting the marketing internship program, overseeing projects at Braveda - and of course as resident Community Manager at Launch Your Marketing Career!

I recently sat down with our founder Nina Christian and asked her to list the top qualities she looks for in an intern. To my surprise, technical skills didn’t even make the top seven. In fact, the traits she listed take no skill at all – 75% of what employers are looking for is determination, focus and a whole lot of heart...

You want to improve your marketing. You read articles, blogs and books, listen to podcasts, trawl social media and watch clever videos - yet still feel exhausted, knowing you haven’t made a dent in your reading list.

So when everywhere you look is “must-have” content, how do you work out what’s most pivotal to consume?

Here are my top tips for how to work out what to focus on to get the most out of your content (and out of yourself).

• Does it energise you?

There is content that drains and content that energises.

The influences you place yourself under (by consuming their content) have a tangible impact on your outlook and wellbeing.

Of course everyone performs better when they are energised, motivated and in the zone.

Conversely, information overload, or ‘infobesity’, can cause you to become dull, think less clearly and function less effectively.

 The same content may mean one thing to person A and the opposite to person B - the key is finding what’s right for you.

Some...